Beyond Baseline: Game-Changing Recovery & Mindset Shifts?

Welcome to the Beyond Baseline Newsletter

Your weekly dose of high-performance insights, powerful mindset shifts, and real-world strategies to optimise your health, leadership, and resilience. This week, we’re talking peak recovery, next-level leadership, and the psychology of success.

Let’s dive in.

NOW & NEXT 📅

Hyperice Partnership - Elevating Recovery at BetterMan Retreat

We’re levelling up. Beyond Baseline is now officially partnered with Hyperice, the global leader in recovery technology trusted by elite athletes across the NBA, NHL, and Premier League.

This means that every attendee at the BetterMan Retreat will have access to world-class recovery tools, including:

💪 Normatec 3 Boots - Compression therapy for faster muscle recovery
💪 Venom Back 2 - Advanced heat and vibration therapy
💪 Hypervolt Massage Guns - Deep tissue recovery and relaxation

This partnership ensures that every attendee will experience world-class recovery, maximising their performance and wellbeing at the retreat.

Whether you're an athlete, entrepreneur, or simply someone who wants to perform at their best, optimising recovery is non-negotiable.

St. Andrews Old Course Executive Training - Transformative Insights

Ross recently delivered a high-impact training session for the senior leadership team at St. Andrews Old Course, receiving phenomenal feedback:

💬 "One of the most engaging, motivational, and impactful trainings I’ve ever been to. 10 out of 10." – Evan Taylor, Learning & Development Business Partner
💬 "Very engaging, learned lots, could listen to Ross all day."
💬 "Training was brilliant. Excellent trainer and material."

Attendees included key decision-makers such as the Head of Marketing, General Manager, and Spa Director, all of whom left with actionable strategies to enhance leadership and resilience.

When key decision-makers step up to invest in resilience and performance, the ripple effect is massive.

BetterMan Trademark Secured

BetterMan is now officially trademarked! This marks a significant milestone in the movement’s evolution as we continue to grow and establish a lasting legacy.

The vision? To build the most valuable men’s growth and development platform in the world. And this is just the beginning.

Retreat Sign-Ups Accelerating - Only a Few Spots Left!

Interest in the BetterMan retreat has surged. Just a handful of spots remaining. We're seeing more exceptional individuals joining the BetterMan retreat.

More news on the calibre of attendees coming soon.

If you’ve been considering joining, now is the time!

IMPACT & INSIGHTS 💡

Reinvention & Moving Toward Goals

As we build the BetterMan Retreat, creating a transformative experience for attendees across Europe and the UK, I’ve been reflecting on what it takes to make ambitious projects succeed.

Moving with Conviction:
Whatever your goals are, you have to be willing to move toward them with conviction. As you move towards your goals, your goals move towards you.

In that process, if you truly want success, reinvention is a necessity:

"In order to do something you've never done, you have to become someone you've never been."

Identify a stretch goal for yourself. Move toward it with intensity. And be willing to reinvent yourself along the way.

FLOURISH & FUNDAMENTALS

The Power of Mental Training

During my session at St. Andrews Old Course, we explored resilience strategies to strengthen day-to-day wellbeing. One truth stood out:

While many engage in physical training, few deliberately train their minds.

This gap exists partly because less than 5% of our Western curriculum is dedicated to psychology, well-being science, and human flourishing. Yet, the benefits of mental training are profound:
💡 Increased happiness and fulfillment
💡 Greater calmness and contentment
💡 Stronger mental resilience and motivation
💡 More clarity, focus, and emotional balance

To change your external world, you must first change your internal world.

SPOTLIGHT: THE BETTER MAN RETREAT

Behind the Scenes - What to Expect

This isn’t just a retreat. We’re curating an unparalleled experience, blending elite coaching, adventure, and world-class recovery.

🧠 Mindset & Performance – Ross Anderson leading deep-dive sessions on mental training, performance enhancement, and human flourishing.
🏋️ Physical Training – Ross Park making fitness sessions accessible for all levels, ensuring no one is left behind.
💆‍♂️ Recovery & Well-being – Providing tailored recovery support using massage and Hyperice's best-in-class technology.
🍽 Culinary Experience – Nutritious meals designed to fuel performance, including Mexican feasts, gourmet barbecues, and personalised nutrition.
🌊 Marbella Adventures – Cave exploration, canyoning, tubing, and cliff jumping at Rio Guadalmina.

All while staying in the most incredible location.

This is a transformation on every level.

Only a Few Spots Remaining!

If you’re an ambitious professional or entrepreneur looking to elevate your performance, don’t miss out. 

COMMUNITY OPPORTUNITIES 🤝

The heartbeat of Beyond Baseline is its community. With every BetterMan meet-up, more men step into a space designed for growth, challenge, and deep connection.

💬 Upcoming BetterMan Event 

• Location: Glasgow Warriors Stadium

• Sunday 27th April: 930am - 1pm

An event in two parts:

• Intimate sit down with phenomenal guest/keynote speaker (yet to be announced)

• Unique experience with yet to be revealed guest

• Also featuring: Hyperice recovery technology and bodily assessments with RISE therapies

Full details coming in the next 5-7 days.

This movement is growing rapidly. Be part of it.

CONNECT WITH US

🚀 Follow us on Instagram: @beyond_baseline_
 💬 Join the Better Man Community WhatsApp Group
 💼 Connect with Ross Anderson on LinkedIn

TAKE ACTION

📘 Learn More About the Better Man Retreat
 🤝 Join the Better Man Community
 🔥 Follow Beyond Baseline on Instagram

This is just the beginning. Thanks for being part of the movement. Stay tuned for more, and as always - keep pushing beyond your baseline.

Until next time,
Ross Anderson
Beyond Baseline Founder