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Beyond Baseline: What’s Next in Health, Mindset & Growth
From cutting-edge health testing to unlocking your full potential, this issue brings you the latest in longevity, mindset, and leadership transformation

Welcome to the Beyond Baseline Newsletter
This is your weekly boost of inspiration, insight, and opportunities to push past your limits. Every week, I bring you fresh updates, breakthrough insights, and powerful moments designed to fuel growth - psychologically, physically, and professionally.
Let’s dive in.
NOW & NEXT 📅
Breaking New Ground: BioLight & Dr. Mike Belkowski
Last week, Ross secured an exciting new partnership with BioLight and Dr. Mike Belkowski. Dr. Mike, an authority in red light therapy, is set to energise the stage as a keynote speaker at the upcoming Better Man Retreat.
BioLight’s innovation revolves around the mitochondrial triad - a dynamic mix of red light therapy, methylene blue, and C60. Think of it as giving your cells a cheeky top-up: supercharging your “powerhouses” for better health, longevity, and resilience.

Dr Mike Belkowski
What's Next: Live Experiences & Exclusive Collaborations
This week is packed with unmissable events:
Dell Technologies Webinar: Ross is reconnecting and realigning with Dell Technologies, where he once championed mental well-being as their National Ambassador. This week, he’s going live in Glasgow and streaming across the UK & Ireland to explore The Art of Resilience and Navigating Change. Merging biology, psychology, and spirituality, Ross will share actionable wisdom to help navigate today’s challenges with clarity and resilience.
Nick Bradley’s Podcast – "Scale Up with Nick Bradley": Ross takes the stage on this top business podcast to discuss scaling success through mindset and resilience.
Target Healthcare Leadership Session: An exclusive interview with Stephen Duncan and Brian Fisher from Target Healthcare, sharing insights on leadership, psychology, and well-being in a demanding industry.
St. Andrews Old Course Collaboration: Ross is heading to this iconic venue for a transformative project - more details and behind-the-scenes insights coming soon.
Plus, look out for fresh speaker announcements and innovative partnerships on the horizon.

Ross speaking at Dell
IMPACT & INSIGHTS 💡
Empowering Tomorrow: Sponsoring Myley Eve Smith
Beyond Baseline is proud to sponsor Myley Eve Smith, a promising young footballer from Motherwell FC. With remarkable dedication both on and off the pitch, Myley embodies the spirit of resilience and ambition that defines our mission. This sponsorship is a commitment to nurturing future leaders in sport and beyond.
Community Connection & Reflections
The Better Man Community was set up to create spaces where men can grow, share, and connect on a deeper level. Recent events have shown that when like-minded individuals come together, transformative conversations and lasting bonds are formed. Here’s what some participants had to say at our inaugural event last month:
"Awesome way to start the weekend with a Better Man session at Dumyat. Ross is building a cracking community here and has some pretty special events lined up for the future." – Lewis Sweeney
"Ross is a master at connecting like-minded people and bringing folk together. Meeting with a bunch of blokes who don't know each other, moving and chatting together is extremely powerful. There were ambitious and vulnerable stories shared by all." – Stephen Smith
If you want to be part of these transformative experiences,
FLOURISH & FUNDAMENTALS 🔥
Next-Level Health Testing: Beyond Baseline Lab
Beyond Baseline has now partnered with a state-of-the-art lab for comprehensive health testing - from cancer screening to detailed biomarker analysis.
This breakthrough means we can deliver personalised insights into your biology, empowering you to optimise your longevity, resilience, and performance. With testing capabilities spanning from 5 to 500 biomarkers, this collaboration is set to revolutionise how we understand and enhance well-being.
Psychological Research Insights: Lessons from 20+ Years
Over two decades of psychological research can be distilled into this wisdom:
For psychological stability and resilience, focus on:
Personal Development: Invest in your growth - biologically, mentally, spiritually, and financially. Strive for progress, not perfection.
Relationships: Cultivate deep, meaningful connections with family, friends, and partners.
Community Contributions: Engage in purposeful work and give back to build a supportive network.
Conversely, fixating on superficial rewards can lead to stress, anxiety, and depression:
Money: Financial security is important, but an endless chase for wealth can overshadow your inner balance and detract from the more profound joys in life.
Beauty: While self-care is essential, an excessive focus on appearance may foster insecurity and divert attention from developing inner strength.
Fame: Pursuing the spotlight purely for external validation can leave you feeling unfulfilled, undermining genuine achievement and personal integrity.
True fulfilment comes from nurturing yourself and those around you. Embrace these principles to build a resilient, balanced life.
SPOTLIGHT: THE BETTER MAN RETREAT ✨
June 10-13, 2025 | Benahavís, Marbella, Spain
The Better Man Retreat isn’t just an event - it’s a transformation. Building on previous introductions, here’s a deeper look:
Day 1 – Athlete & Resilience Day: Featuring Paul Craig, a formidable UFC contender, Brazilian Jiu-Jitsu specialist, and Scottish MMA fighter.
Day 2 – Business & Growth Day: With Paul Richardson, former Gymshark Chairman, serial investor, and influential business leader.
Plus, more speakers and updates are coming soon.
🎯 EXTENDED: Early Bird Offer – NEXT 72 HOURS ONLY!
✔️ 10% off your retreat place
✔️ Personal highlight reel
✔️ Premium welcome pack
✔️ Access to all retreat digital assets
⏳ Offer ends Friday at midnight!
COMMUNITY OPPORTUNITIES 🤝
The heartbeat of Beyond Baseline is our community.
At our recent Steps & Sprigg meetup at the weekend, members experienced a perfect blend of physical challenge and inspirational connection - combining movement, coffee, and genuine conversation. These regular meet-ups are designed to foster deep, lasting relationships and provide a platform for growth.

Better Man Community Meetup
Stay tuned for more gatherings, and if you haven’t joined yet, now’s the time.
CONNECT WITH US
🚀 Follow us on Instagram: @beyond_baseline_
💬 Join the Better Man Community WhatsApp Group: Join Here
💼 Connect with Ross Anderson on LinkedIn: Ross Anderson
Until next time,
Ross Anderson
Beyond Baseline Founder