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Beyond Baseline: The Moment We’ve Been Building Towards
One retreat. Months of work. Lifetimes of impact.

Welcome to the Beyond Baseline Newsletter
Your weekly dose of high-performance insights, powerful mindset shifts, and real-world strategies to optimise your health, leadership, and resilience.
This week, we’re reflecting in the moments before something we’ve been working towards for months: the first ever Beyond Baseline BetterMan Retreat.
By the time this hits your inbox, the work will be done. The sessions will have been delivered, and the fire will have been walked through.
Right now, though, as I write this... we’re just about to begin.
FOUNDER’S NOTE 🔥
PRE-RETREAT REFLECTION
This is the moment.
The one we’ve been building towards in every email, every event, every run, every voice note, every meeting.
And while the footage and full insights will follow soon, I wanted to mark this space in real time, with a breath, a pause, a note from the threshold.
Pulling this retreat together has been one of the most demanding logistical, emotional, and energetic undertakings of my career:
Coordinating 30+ people across time zones
Building a multi-day experience with over 30 transformational touchpoints
Aligning speakers, partners, staff, sponsors, and suppliers
And doing it all while still running a business, being a father, and showing up every day to lead this movement
None of that is a complaint. It’s a reminder.
Behind every “highlight reel” moment you’ll see from Marbella, there’s a quiet season of hard graft and invisible work.
The kind you don’t always post about.
But the kind that makes the moment.
I’ve always said that transformation happens in the unseen. That’s where we’ve been. And as we cross the line into the next chapter, I just want to say:
Thank you. For being here. For following this journey. For being part of it in your own way.
We’ve only just begun

THIS WEEK'S PROMPT
As we step into this retreat, here’s a question I’ve been journaling on - feel free to borrow it:
What’s the part of your life that’s calling for your full attention if only you’d stop and listen?
Coming soon …
In the coming weeks, we’ll share more about what unfolded in Marbella. But for now, the signal is going dark, and the work begins.
Stay tuned for more updates, insights, and ways to push beyond your baseline every week.
Until next time,
Ross Anderson
Beyond Baseline Founder
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Beyond Baseline: Helping ambitious professionals achieve their goals without sacrificing well-being.