This is where we explore human flourishing, performance, and the biological and psychological fundamentals that underpin it.

The room has grown since I last wrote. A lot has been happening behind the scenes. Some of you have followed parts of it. Many of you are new.

Either way, you’re in the right place.

Let me bring you up to speed.

A snapshot of what’s been happening and what’s coming.

This is the moment.

I’ve just wrapped an eight-city speaking tour with Timeline, supporting financial planners across the UK to realise their professional potential.

Norwich → Belfast → London → Birmingham → Bristol → Edinburgh → Harrogate → Glasgow.

A group of men coming together to train properly - physically, psychologically, relationally. I’ll unpack insights and takeaways next week once we’ve lived it.

We’ll be launching a YouTube channel documenting the Beyond Baseline framework, behind-the-scenes retreat content, performance science, and growth in real time, alongside modular Growth Prescriptions designed to help you advance biologically and psychologically. More on this soon.

This one goes out to the males on this list.

However, if you are a female and you know of a man who wants to be a better version of himself, who is growth-minded, ambitious, and likely aged between 25-55, then please forward this on.

World-class speakers:

Steve Timoney - Scottish entrepreneur, philanthropist, founder of Smart Metering Systems (valued at £1.4 billion). Owner of Crossbasket Castle and Caledonia Gladiators basketball team. A masterclass in ambition, grit, and legacy-building.

Chris Davies - Former Royal Marine Commando, founder of Aware Breathwork. A transformational breathwork experience that will take you on a psychological journey. Breakthroughs happen. This alone is worth the ticket.

Joanna Howes - Host of the Courageous Leaders Podcast, leadership consultant, and award-winning coach. Unmatched insight into courageous leadership.

Ross Anderson (me) - Keynote on human performance, neuroscience, and the BetterMan movement.

Plus:

The investment? £17.50.

That’s £4.38/hour for a transformational experience with world-class speakers, genuine connections, and a psychological breakthrough session.

We’ve sold roughly 50% of tickets in one week. Only 3 weeks left.

If you’re local to Scotland, this should be a no-brainer. If you’re down south or in the north of England, we’ve got a handful of men travelling - consider joining them.

This is your invitation.

If you’re a growth-minded man - or you know one - get your ticket. Bring your tribe. Let’s fill that room with men ready to dominate 2026.

Across eight cities with Across eight cities with Timeline, I was immersed in rooms full of ambitious financial planners.

The thing most apparent after so many conversations with high-level professionals?

Most were training their craft. Some were training their bodies. Almost none were training their mind.

Here’s what I reminded them, offering insights into sleep science, biology, and psychology:

You experience 100% of your life through your mind. That instrument.

Your biology shapes your psychology.

If you’re only training your craft, you’re operating at a fraction of what you could be.

The best don’t just master their craft. They master the body and mind that deliver it.

The tour reminded me why I do this work. Most people are operating at a fraction of their potential, not because they lack talent, but because they haven’t trained the biological fundamentals and psychology that underpin performance.

That’s what Beyond Baseline is for. That’s what BetterMan is for.

Let me clarify something, because I get this question a lot:

Beyond Baseline is my knowledge framework.

Every human being exists somewhere on an emotional landscape and on a physiological plane from negative 10 → 0 → plus 10.

My job, the company’s job, is to help people more accurately determine where they are positioned on that landscape and on that plane, and give them the tools and interventions to take them beyond the baseline. Whether from a negative place back to baseline, or from baseline (or slightly above baseline) and beyond to realise their potential: plus 3, plus 6, plus 9, plus 99!

To help people advance entrepreneurially, professionally, relationally, athletically, emotionally, etc.

Ultimately, Beyond Baseline is my knowledge piece - my keynotes, content, books, etc. It’s what I do through my speaking and consultancy with various companies like Dell Technologies, O2, Virgin Media, Cisco Systems, and many more smaller organisations.

You also know I have another company: BetterMan.

BetterMan is all about helping men flourish. It’s a tribe for men to connect, combat isolation, improve mental health and wellbeing, and help them future-proof their minds, bodies, and careers.

There’s a subset of BetterMan called BetterMan Premium, where we work with growth-minded, ambitious entrepreneurs and professionals.

My aspiration with BetterMan is this: if I can optimise the man, if I can support the man, I can, by default, enhance the lives of those he loves and leads. I can create a flourishing family unit, then unpack that into communities, and ultimately create a flourishing footprint across the UK and beyond.

Hopefully, that clears things up.

If you’re hungry to learn more, connect with growth-minded people, and invest in your flourishing, stay close.

Big things on the horizon.

See you February 27th.

Ross

P.S. If you know a man who should be at the Showcase, forward this email. Growth is contagious. Let’s spread it.

Stay tuned for more updates, insights, and ways to push beyond your baseline every week.

Until next time,
Ross Anderson
Beyond Baseline Founder

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Beyond Baseline: Helping ambitious professionals achieve their goals without sacrificing well-being.