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Beyond Baseline: Tech Addiction, Retreat Final Call & £1,500 Giveaway
Fireside chats, phone detox, and only two weeks left to lock in Marbella
Ross Anderson
April 18, 2025
Welcome to the Beyond Baseline Newsletter
Your weekly dose of high-performance insights, powerful mindset shifts, and real-world strategies to optimise your health, leadership, and resilience. This week, we're tackling tech addiction, sharing heartfelt stories from the road, and teasing a giveaway you won't want to miss.
Let’s dive in.
NOW & NEXT 🗓️
Quantum & Target Healthcare Sessions
We travelled to Burnopfield, Newcastle last week for another round of Target's "Coffee with Brian" sessions. From wellbeing and mentorship to resilience and reinvention, these intimate fireside chats sparked powerful conversations and deep reflections. One attendee shared that my story brought them "a sense of calm and hope" - and reminded them that there is a better path forward.
Brian Fisher (Non-Executive Director at Target Healthcare) summed it up perfectly:
"Ross, your stories are inspiring. Your wisdom betrays your years. You are a natural, my friend, and I love our fireside chats. Thanks for your energy and insight. My new favourite human."
New Partnership: Mason's Meats
The BetterMan Retreat just got meatier. We've teamed up with Mason's Meats to bring you ridiculously tasty, crispy, fatty beef jerky made from just two ingredients: premium Wagyu brisket and Anglesey sea salt. No sugar. No nonsense. Just proper British fuel for proper British men.
Upcoming Podcasts
Ross is lined up for two powerful new podcasts:
The Apter Party Podcast with Kieran Apter: The DJ/producer dives into life, creativity, and resilience with guests from music, sport, and more.
Truuman Podcast with Lewis Hackney: Expect raw, real conversations that challenge modern masculinity and explore vulnerability, self-discovery, and emotional growth.
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IMPACT & INSIGHTS 💡
The Power of Presence in a Device-Dominated World
If this section triggers you, sit with that. Ask yourself why.
During the Quantum session, Brian asked how I maintain my well-being. My answer? Stillness.
We live in a world that demands our attention 24/7. Especially those under 25, who’ve never known life without constant connectivity. I believe it's our responsibility - especially those of us who remember life before smartphones - to model something different.
"True presence has become a rare and invaluable skill."
The science is clear: screen addiction is shortening our attention spans and increasing our anxiety. The solution? Intentionally disconnect.
We're living through an experiment in human behaviour, and we’re only now beginning to see the consequences. From toddlers with iPads to entire families glued to devices in restaurants, we’re losing something sacred.
"Be the change you want to see in the world."
We must reclaim presence, demonstrate stillness, and break the habits that are being passed down silently, daily.
FLOURISH & FUNDAMENTALS
Device Detox: Your Modern-Day Superpower
Let’s be honest: the real flex in 2025 isn’t a new device – it’s being able to put yours down.
Try this today:
Go for a 20-minute walk with no phone
Leave it in another room during dinner
Ask yourself: What am I reaching for my phone to avoid?
Disconnection isn’t about restriction. It’s about freedom. The space to think. To feel. To connect. And ultimately, to flourish.
SPOTLIGHT: THE BETTER MAN RETREAT
£1,500 Giveaway Launches Friday!
You asked, we delivered. Our biggest giveaway yet drops this Friday on Instagram and LinkedIn.
Win a premium prize bundle including:
ONE PERSON. ONE WINNER. For all the marbles.
Join us live on Instagram at 8 am for the giveaway
COMMUNITY OPPORTUNITIES 🤝
BetterMan Presents "Origin Stories" with Martin Perry
Date: Sunday, April 27th at Glasgow Warriors Stadium from 10am-1:00pm
Paralympic table tennis athlete Martin Perry is joining us for an intimate, energising morning of mindset, resilience, and raw inspiration.
Only 5 tickets remain. Don’t miss this
BetterMan Retreat: Final Opportunities ⚠️
There are under two weeks left to confirm our final retreat places. Multiple conversations are already underway.
If you know someone who fits the bill – growth-minded, health-conscious, and curious, ready to level up – send them this. Or better yet, send them to Ross:
CONNECT WITH US
🚀 Follow us on Instagram: @beyond_baseline_
💬 Join the Better Man Community WhatsApp Group
💼 Connect with Ross Anderson on LinkedIn
TAKE ACTION
📘 Learn More About the Better Man Retreat
🤝 Join the Better Man Community
🔥 Follow Beyond Baseline on Instagram
This is just the beginning. Stay tuned for more updates, insights, and ways to push beyond your baseline every week.
Until next time,
Ross Anderson
Beyond Baseline Founder